Rick’s Gentleman’s Express Blog

Motorcycle news and opinion

Harley cuts 400 workers

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According to an Associated Press story for April 16, 2009, Harley-Davidson is cutting 400 production workers, just part of the planned 1,400 to 1,500 workers to be cut over the next two years.

While sales of scooters have jumped, sales of large, expensive bikes appear to have tanked. The AP story refers to the motorcycle market as “sluggish”.

What I found amazing in this story was that H-D is still strong financially — their earnings dropped just 2 percent to 1.29 billion $US — in stark contrast to their cousins in the American automobile industry. I have questioned the viability of the heavy cruiser market in the past, but it appears that H-D is well-run and will weather the economic storm without having to bring back a re-branded Cushman scooter to make ends meet.

Written by admin

April 17th, 2009 at 6:25 am

Posted in Uncategorized